Where creativity meets joy.
The small dream that grew into an Australian toy brand dedicated to colourful, screen-free sensory play.
Read our storyHUPPI BB JournalCreative ideas,
Creative ideas,
neatly collected.
Browse practical guides, creative projects and thoughtful ideas for slime, air dry clay, squishies and screen-free play.
How to Store Slime and Help It Stay Fresh
Simple storage habits that help slime stay clean, contained and enjoyable between play sessions.
Read the article →
Easy Air Dry Clay Projects for Kids and Beginners
Approachable clay ideas, from colourful charms to miniature food, with practical making and drying tips.
Read the article →
Squishy Toys and Sensory Play: A Parent’s Guide
A balanced guide to choosing and using squishy toys for tactile, quiet and screen-free play.
Read the article →The slime set families keep gifting
How a generous ten-pack became a party favourite and earned attention on Amazon Australia.
Read the slime kit guide →Meet the Cosmic Cube
A sparkly, satisfying sensory squishy designed for calming hands and everyday focus.
Read the squishy toy guide →
New box, twenty-four colours, endless ideas
Inside the refreshed blue gift box: colourful clay, sculpting tools and guided inspiration for screen-free play.
Read the air dry clay guide →
Designing playful kits that feel special
From colour balance to gift-ready packaging, the small choices behind a joyful unboxing.
Made with the kids who play with it
How family feedback helps us refine textures, scents, characters and the details that matter.
Share the HUPPI BB happiness
Creators and family communities can partner with us through the HUPPI BB affiliate program.
Affiliate enquiries →