HUPPI BB®: The slime brand that earned Amazon's Choice
How a small kids' toy got noticed — and what we changed when we scaled up production.
Journal
Stories & notes from the workshop.
Brand stories, product behind-the-scenes, and the occasional musing on play, design and what we're working on next.
HUPPI BB® — where creativity meets joy
The dream that started it all, in the words of the 10-year-old who imagined it.
More than just slime — building products that last
Why we test our materials with the kids who actually play with them.
The heart of Atomic Brands — putting people first
Notes on what it actually means to build brands that make life better.
Building brands that make life better
A short manifesto on craft, kids, and not making more stuff than the world needs.
Join the Atomic Brands affiliate program
Earn commissions promoting safe, fun, high-quality products that families actually love.