Built on a 10-year-old's dream.
HUPPI BB® isn't just a brand — it's the dream of a 10-year-old girl who saw the world not as it is, but as it could be: colourful, squishy, and full of endless possibilities.
More than just slime.
HUPPI BB® is a sensory experience, a stress-buster, and a safe space for creativity. We set our standards high — kid-safe materials, generous gift sets, and characters that survive the toy box.
Today, the brand sits inside the wider Atomic Brands family, which also includes jetsetta — our take on understated travel essentials.
"Because imagination has no age limit."
Putting people first.
We build brands that make life a little better — not just things to buy. That means safer materials, thoughtful packaging, and products that earn their place in your home.
Every product we ship is one we'd happily give to our own families. That's the bar.